Nashville Performance Club is a new fitness and wellness destination combining high-performance group training with recovery experiences like sauna, cold plunge, and community lounge spaces, launching in 2026. I created a brand identity and guidelines system that captured the three sides of the brand: strength, recovery and community. I created a full brand identity system, including competitive research, logo development, typography, color palette, iconography, social templates, and interior design inspiration. The guidelines establish a visual language that feels elevated yet approachable, with cues pulled from Nashville culture, performance training, and recovery.
In collaboration with brand strategist Corinne Lee, who led strategy, messaging and copy development, we delivered a cohesive brand book that aligned visuals and voice into one clear system, now serving as NPC’s foundation for growth across digital, social, and in-studio touchpoints.