I’m a Brooklyn-based Creative Director with 15+ years of experience shaping global 360° campaigns across lifestyle, wellness, beauty, fashion, fragrance, and hospitality. I specialize in translating brand strategy into emotionally resonant storytelling and scalable creative systems that deliver impact across every channel.
Core Expertise
Creative Direction & Brand Storytelling
Global Campaign Development & Rollouts
Social & Content Strategy
Photoshoot & Production Leadership
Omni-Channel Creative Systems & Toolkits
Design & Art Direction for Prestige Brands
I thrive at the intersection of strategy and creativity: helping brands define or refine their visual identity, scale their creative output, and connect authentically with audiences worldwide.
BRAND EXPERIENCE:
Health & Wellness:
Good Inside / Melissa Wood Health / Nashville Performance Club
Beauty & Skincare:
AVON / bareMinerals / Beekman 1802 / Butterfly Beauty / Derek Lam / Elizabeth & James / Robert Graham / European Wax Company / Estee Lauder / ELEMIS / Shiseido
Fashion:
LoveShackFancy / VillageLuxe / Womens Wear Daily (WWD) / Fairchild Fashion Media / Rae Francis / Kendall + Kylie
Fragrances:
Estee Lauder / Cle de Peau / Jo Malone London
Jewelry:
Chloe & Isabel / John Hardy
AGENCY EXPERIENCE:
Lloyd & Co / Vayner Media / Hoffman Creative / Yard NYC / Jane Smith Agency / Sunshine Sachs